Why a percentage of spend instead of a flat fee?

Because a $5,000 a month account takes more work than a $1,000 one, with more testing, more pages and more to watch. Under $2,500 in monthly spend you're only ever paying the $500, and the percentage only starts to matter above that. At $3,000 a month in spend, for example, the fee is $600. It keeps small accounts from carrying agency-scale fees.

What if my account is already built?

Then the setup fee comes down. If your conversion tracking is clean, the account structure is sensible and Analytics is properly connected, there's far less to rebuild and you shouldn't pay as though there were. We'll put the actual number in the written proposal before you commit, not after we've had a look around.

Who controls the ad spend?

You do. The card on the account is yours, the money goes straight to Google, and you can see and change the daily budget any time you like. Our fee is separate and pays for the work, not the media.

How soon will I see enquiries?

Enquiries can start within the first few weeks of your campaigns going live, but there's no guarantee. It depends on your area, your budget and how many people search for what you do. The first 60 to 90 days are when we learn which searches turn into real enquiries and adjust the campaigns around them, so expect the early numbers to move around while that happens.

What if it doesn't work for me?

We start checking whether the numbers make sense in the first two months, looking at how many people in your area search for what you do and what a click costs against what a job is worth. If they look promising, we go through what's working with you and decide together whether to put more budget behind it. If they don't, we'll tell you plainly rather than keep collecting a management fee, and point the budget at Meta Ads or SEO instead.

Can I pause over a slow season?

Yes, and people do when they get too busy or a season winds down. The account keeps its history, so starting again is much faster than starting over. Just tell us beforehand, because pausing in the middle of a test throws away data we're partway through collecting.

Are these prices final?

Yes, for the options on this page. What you see is the real price for the options you choose, in Canadian dollars plus 13% HST. We put what you choose in a short written proposal before any work begins, so there are no surprises. A few items depend on your specifics, like a second language, a photo shoot, or ad spend, and those are marked as quoted or paid to the platform.

Dental pricing

Google Ads pricing

We set up and manage your ads in Google search. Prices are in Canadian dollars, plus 13% HST.

Google Ads management

A flat monthly fee to run your campaigns. Ad spend is separate, paid directly to Google, and stays under your control. We recommend at least $1,000 a month to start, and the right budget depends on your type of practice and how competitive your market is. We size it with you on the call.

Google Ads

For a practice that wants ads running in search while SEO builds

$500/mo

Or 20% of ad spend, whichever is greater. Plus a one-time $500 setup.

Campaign build and conversion tracking
Landing page and ad creative, built from your existing photos and video
Monthly optimization and A/B testing
Retargeting
Lead alerts

The setup fee is reduced if your conversion tracking and account infrastructure are already in good shape.

How the fee works

Management fee vs ad spend

The advertising price is our management fee. Ad spend is separate, paid directly to Google or Meta. It is your money, never ours, and you keep full control of the budget.

Conversion tracking

A simple way to measure what brings in business: which calls, form submissions, and booking clicks came from your site, so your budget goes toward what works.

Not included

Professional photo & video shootQuoted

Ad creative is built from your existing photos, video and curated stock. Filming or photographing new material on location is a separate shoot, quoted for your practice.

These are our published prices, in CAD plus 13% HST. A short conversation confirms exactly what you need, then your price goes in a written proposal before any work starts. Anything outside these options is priced separately and included in that proposal, and the price only changes if you agree to a change in scope.

Get a written quote

Google Ads

How it works

Setup and tracking

We build the account structure, keywords and negative lists, then wire up conversion tracking so calls, form submissions and booking clicks are all counted. If your tracking and account are already in good shape, the setup fee comes down.

Landing page and ads

Paid traffic needs somewhere better to land than your homepage, so we build the page and write the ads that point at it. Sending clicks you paid for to a general page is the fastest way to burn a budget.

Launch and learn

Campaigns go live and start pulling in real search data. The first few weeks are about finding which searches turn into enquiries and cutting the ones that only turn into clicks.

Monthly optimization

Every month we test new ad copy and landing pages against each other, adjust bids and keywords, and run retargeting at the people who visited but didn't call. Nothing gets set up and left to run on its own.

Leads and reporting

Leads reach you by alert as they come in, so you can call people back while they're still looking. Each month you see what was spent, how many enquiries came out of it and what each one cost.

Google Ads

In plain English

What the pieces mean, and why they matter to you.

Management fee vs ad spend

The advertising price is our management fee. Ad spend is separate, paid directly to Google or Meta. It is your money, never ours, and you keep full control of the budget.

Setup fee

A one-time charge for building the account, campaigns, conversion tracking and landing page before anything runs. It comes down when your tracking and account are already in good shape.

Conversion tracking

A simple way to measure what brings in business: which calls, form submissions, and booking clicks came from your site, so your budget goes toward what works.

Retargeting

Showing a follow-up ad to people who visited your site but didn't call or book. Most people don't act on a first visit, so a second message often does the work the first one didn't.

A/B testing

Running two versions of an ad or landing page at the same time and keeping the one that brings in more enquiries for less. It is how the account improves month over month.

HST

Every price here is in Canadian dollars, before tax. 13% HST is added to all invoices.

Standard Terms

The details, no fine print

Pricing and HST

Every price here is in CAD and shown before tax. 13% HST is added to all invoices.

Month to month

There is no minimum term. Plans run month to month, and you can cancel with 30 days' notice.

Payment by card

Any plan with more than one payment is billed automatically to a card on file on set dates, so there is nothing to remember. Only paying in full avoids keeping a card on file.

Plain agreement

The full details (payment schedule, pauses, late payments) are spelled out clearly in your written agreement. No surprises, no fine print.

Have Questions?

Frequently Asked Questions

Straight answers about Google Ads, from what's included to how it's billed and what happens next.

Talk it through before you spend anything

Book a 30-minute call. You tell me what isn't working, I'll tell you what I'd do first, including the things you could handle yourself, and between us we'll work out whether this is a fit.

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