Should I start with Google Ads or Meta Ads?

If people are already searching for what you do, start with Google, because catching someone mid-search is far easier than creating the want from nothing. Meta earns its place when you've got a promotion, a new service, or a reason to stay familiar to people in town before they need you. Plenty of practices end up running both, with one catching demand and the other creating it.

Do Meta leads convert as well as Google leads?

They behave differently, so they're worth handling differently. Someone who searched on Google is usually ready to book, while someone who saw your ad on Instagram is often earlier in deciding, which is why Meta leads tend to cost less. They convert well when someone calls them back the same day. That quick follow-up is usually what separates a Meta campaign that works from one that feels like it doesn't.

How often does the creative need changing?

Often. Show the same ad to the same local audience and it stops pulling within a few weeks, which is why new creative is part of the monthly work rather than a separate line item. Anything you can send us from your own phone, your space, a finished job, the team on a normal day, will nearly always beat what we can source.

Can you use my existing page and ad account?

Yes, and we'd prefer to. We ask for partner access rather than your password, so the page and ad account stay in your name and we can be removed in about a minute if you ever move on. If there's no ad account yet, we'll create one under your ownership.

Do I need to be on camera?

It helps, but no. A lot of what we run is photos of the space, the team and finished work, with text on video doing the talking. That said, the ads where someone from the practice speaks to the camera for twenty seconds are usually the ones people trust, so it's worth trying once before you rule it out.

Are these prices final?

Yes, for the options on this page. What you see is the real price for the options you choose, in Canadian dollars plus 13% HST. We put what you choose in a short written proposal before any work begins, so there are no surprises. A few items depend on your specifics, like a second language, a photo shoot, or ad spend, and those are marked as quoted or paid to the platform.

Dental pricing

Meta Ads pricing

We set up and manage your ads on Facebook and Instagram. Prices are in Canadian dollars, plus 13% HST.

Meta Ads management

A flat monthly fee to run your campaigns. Ad spend is separate, paid directly to Meta, and stays under your control. We recommend at least $1,000 a month to start, and the right budget depends on your type of practice and how competitive your market is. We size it with you on the call.

Meta Ads

For a practice with an offer worth putting in front of local people

$500/mo

Or 20% of ad spend, whichever is greater. Plus a one-time $500 setup.

Campaign build and conversion tracking
Landing page and ad creative, built from your existing photos and video
Monthly optimization and A/B testing
Retargeting
Lead alerts

The setup fee is reduced if your conversion tracking and account infrastructure are already in good shape.

How the fee works

Management fee vs ad spend

The advertising price is our management fee. Ad spend is separate, paid directly to Google or Meta. It is your money, never ours, and you keep full control of the budget.

Conversion tracking

A simple way to measure what brings in business: which calls, form submissions, and booking clicks came from your site, so your budget goes toward what works.

Not included

Professional photo & video shootQuoted

Ad creative is built from your existing photos, video and curated stock. Filming or photographing new material on location is a separate shoot, quoted for your practice.

These are our published prices, in CAD plus 13% HST. A short conversation confirms exactly what you need, then your price goes in a written proposal before any work starts. Anything outside these options is priced separately and included in that proposal, and the price only changes if you agree to a change in scope.

Get a written quote

Meta Ads

How it works

Audience and offer

We start with who we're putting you in front of and what we're putting in front of them. Nobody on Facebook or Instagram went looking for you, so the offer has to be worth stopping a scroll for.

Creative that looks local

Photos and video of your actual space, your team and your work carry these ads. We build the images, the short video and the copy, and the more real footage you can give us the better they perform.

Tracking and launch

Before anything runs we install the pixel and conversion tracking so calls, form fills and booking clicks are properly attributed. Then a small set of audiences and creatives goes live against each other.

Test, cut, scale

Meta creative wears out fast, so we watch which ads are still earning attention and which ones people have started scrolling past. Weak ones get cut, strong ones get more budget and fresh versions.

Retargeting and reporting

People who visited your site or watched most of a video get a second, different message rather than the same ad again. Each month you see what ran, what it cost and how many enquiries came out of it.

Meta Ads

In plain English

What the pieces mean, and why they matter to you.

Management fee vs ad spend

The advertising price is our management fee. Ad spend is separate, paid directly to Google or Meta. It is your money, never ours, and you keep full control of the budget.

Setup fee

A one-time charge for building the account, campaigns, conversion tracking and landing page before anything runs. It comes down when your tracking and account are already in good shape.

Conversion tracking

A simple way to measure what brings in business: which calls, form submissions, and booking clicks came from your site, so your budget goes toward what works.

Retargeting

Showing a follow-up ad to people who visited your site but didn't call or book. Most people don't act on a first visit, so a second message often does the work the first one didn't.

A/B testing

Running two versions of an ad or landing page at the same time and keeping the one that brings in more enquiries for less. It is how the account improves month over month.

Pixel

A small piece of code on your site that tells Meta which visitors came from an ad and what they did next, so the ads can be measured and retargeted.

HST

Every price here is in Canadian dollars, before tax. 13% HST is added to all invoices.

Standard Terms

The details, no fine print

Pricing and HST

Every price here is in CAD and shown before tax. 13% HST is added to all invoices.

Payment by card

Any plan with more than one payment is billed automatically to a card on file on set dates, so there is nothing to remember. Only paying in full avoids keeping a card on file.

Plain agreement

The full details (payment schedule, pauses, late payments) are spelled out clearly in your written agreement. No surprises, no fine print.

Have Questions?

Frequently Asked Questions

Straight answers about Meta Ads, from what's included to how it's billed and what happens next.

Let's work out whether Meta fits you

Book a 30-minute call and tell me who you're trying to reach and what you'd be promoting. I'll tell you what I'd run first, what I'd leave alone, and whether the money is better spent somewhere else.

BOOK A 30-MINUTE CALL GET YOUR FREE AUDIT