How does paying for this work?

You can pay in full and save 5%, or split it into three payments, 50% up front, 30% at design review and 20% at launch. Dental practices can also spread it across 12 monthly payments and own the site outright at the end. Whichever you choose, the exact number is confirmed in a short written proposal before any work starts, so the price doesn't move on you halfway through.

Who owns the site once it's live?

You do. The site, the copy we write for it and your domain are yours outright, and you get every login. If you ever want to move to another provider or bring it in house, nothing is held back and nothing needs unlocking.

What isn't included in these prices?

These cover marketing sites. Online stores are quoted separately, because the price depends on how many products you sell and how shipping and payments need to work. Web apps and complicated integrations with booking or CRM systems are quoted the same way once we know what's involved. If you're not sure which side of the line your idea falls on, ask before you sign anything and we'll tell you straight.

What happens once the site goes live?

For the first 30 days we fix anything that isn't working properly, at no charge. Your first year of hosting is already in the build price, so there's nothing further to pay until that renews. After that, hosting is $480 a year, or you can move the site to your own host. Updates after that are $120 an hour, or you can prepay a block of hours to be billed in 15-minute steps.

Are these prices final?

Yes, for the options on this page, on a WordPress or Next.js site. What you see is the real price for the options you choose, in Canadian dollars plus 13% HST. If your site is on another platform, like Wix, Squarespace or Shopify, the price can be higher, because changes there take longer. We put what you choose in a short written proposal before any work begins, so there are no surprises. A few items depend on your specifics, like a second language, a photo shoot, or ad spend, and those are marked as quoted or paid to the platform.

Dental pricing

Website pricing

A new website you own outright, with the first year of hosting included. Prices are in Canadian dollars, plus 13% HST.

Website packages

Every package includes Dental SEO and AI-search setup, plus Year 1 hosting. Monthly SEO is separate, on the SEO & AI search page. Pick the size that fits, then choose how you would like to pay.

Essential

For an established or growing practice with up to 5 core pages

$260/mo

12 monthly payments, then you own it. Or $2,375 paid in full.

Up to 5 pages
Built in 1 to 2 weeks
A professional site set up for search, with easy ways to call or contact you.

Standard

For a typical single-location practice

$394/mo

12 monthly payments, then you own it. Or $3,705 paid in full.

Up to 10 pages
Built in about 4 weeks
A complete website with room for each main service, set up for local search.

Comprehensive

For a multi-location or multi-provider practice

$680/mo

12 monthly payments, then you own it. Or $6,175 paid in full.

Up to 25 pages
Built in about 6 weeks
Room for every service, provider, and location you offer.

Only need a single page? Talk us through what you need on a call. We'll confirm whether we can help and send a written quote before work starts.

Our website packages, hosting and update prices are for WordPress and Next.js sites. We work on both every day with our own tools, so we can make changes directly and quickly. Platforms like Wix, Squarespace and Shopify take us longer to build, design and test on, so a new site or updates on one of those can cost more. We'll confirm the price in writing before any work starts.

How you can pay

Pay in full

Paid up front, save 5%

Essential: $2,375
Standard: $3,705
Comprehensive: $6,175

Pay in 3

50% up front, 30% at review, 20% at launch

Essential: $2,500
Standard: $3,900
Comprehensive: $6,500

Monthly plan

12 payments, then it's yours

Essential: $260/mo$3,120 in total
Standard: $394/mo$4,728 in total
Comprehensive: $680/mo$8,160 in total

Add-ons

Optional one-time extras for your build.

Extra page beyond package$350 each

Per standard page, including design, the build, copywriting and on-page SEO. Pages that need custom features, like a booking flow, calculator or custom gallery, are priced separately instead of at this rate, and we confirm that price in your written proposal before work starts.

Logo design$500

Full brand kit$900

Logo, colours, type, business card

Second languageQuoted

Quoted to your needs. French, Spanish, Portuguese, or another language. You provide the translations, we handle the build.

New Google Business Profile setup$480

For a practice with no Google profile yet. We create it, get it verified and fill it in properly, including everything in the Tune-Up. Already have a profile? You need the Google Profile Tune-Up on the SEO & AI search page instead, $395, because fixing a profile is a smaller job than building one. Ongoing management is part of our SEO plans.

Review-automation software setupQuoted

Quoted to your setup. The software itself is paid to the provider, and the price depends on which platform fits your practice.

Booking integration setupUsually included

Usually included. Connects ClearDent, Dentrix, ABELDent, or a third-party scheduler. Most platforms are straightforward, and if yours needs custom work we quote it before we start. Platform fee $0 to $80/mo paid to the provider.

Professional photo & video shootQuoted

On-location photo and video production for your site and social. Quoted per practice, and curated stock is included by default.

Every website package includes

Custom design, built on WordPress or Next.js
Dental SEO and AI-search setup, with SEO copywriting
Google Analytics + conversion tracking (calls, forms)
Secure contact forms with spam protection
Mobile-first, speed-optimized build
Year 1 hosting included, then $480/year
30-day bug-fix guarantee after launch
Revisions until you are happy with it

These are our published prices, in CAD plus 13% HST. A short conversation confirms exactly what you need, then your price goes in a written proposal before any work starts. Anything outside these options is priced separately and included in that proposal, and the price only changes if you agree to a change in scope.

Get a written quote

Websites

How it works

Kickoff call (about an hour)

We learn your practice, services, and goals, and gather what we need: logins, branding, and any photos you already have.

We build it

We design and build your site on a private staging link, write the copy, and set up your SEO, AI-search, and conversion tracking.

You review

You see the full site on the staging link and send your feedback. We revise until you are happy with it.

We launch

Once you are happy, we move it live to your domain and test it on phones and every major browser.

30 days of free fixes

Anything that needs adjusting after launch, we handle free for 30 days. After that, changes are billed by the hour, or from a prepaid block of hours.

Websites

In plain English

What the pieces mean, and why they matter to you.

Staging link

A private web address where your new site is built and reviewed before it goes live. Nobody sees it but you and us, and your current site stays up until launch day.

Hosting

The rent on the space your site lives in. Year 1 is included with every build, then $480/year on fast, secure servers. It is a separate service, not bundled into an SEO plan, and because you own your site you can host it elsewhere if you prefer.

Google Business Profile

The free listing that shows your practice on Google Maps and in the map results, with your hours, photos, reviews and posts. It is often the first thing a local customer sees, before your website.

AI search (AEO & GEO)

More people now ask an AI assistant, ChatGPT, Gemini, Claude, or Perplexity, or read Google's AI Overview, instead of scrolling through links. Earning a spot in those answers is called Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO). We structure your site and content so those tools can find, understand and quote you.

Conversion tracking

A simple way to measure what brings in business: which calls, form submissions, and booking clicks came from your site, so your budget goes toward what works.

HST

Every price here is in Canadian dollars, before tax. 13% HST is added to all invoices.

Standard Terms

The details, no fine print

Pricing and HST

Every price here is in CAD and shown before tax. 13% HST is added to all invoices.

Ownership

You own the site, content, domain, and admin access. Everything is portable.

Hosting

Year 1 is included with every build, then $480/year for managed hosting. It is a separate service, not part of an SEO plan, and you are free to host your site elsewhere since you own it.

Bug-fix guarantee

Any bugs are fixed free for 30 days after launch.

Payment by card

Any plan with more than one payment is billed automatically to a card on file on set dates, so there is nothing to remember. Only paying in full avoids keeping a card on file.

Plain agreement

The full details (payment schedule, pauses, late payments) are spelled out clearly in your written agreement. No surprises, no fine print.

Have Questions?

Frequently Asked Questions

Straight answers about our website packages, from what's included to how it's billed and what happens next.

Find out what your site is costing you

If you already have a site, start with the free audit before you pick a package. We'll send you a written review of what's working, what isn't, and what we'd fix first if it were ours.

GET MY FREE AUDIT LET'S TALK