Many companies believe that social media and SEO are two completely unrelated digital marketing strategies. In many ways, they are. You can certainly have one without the other, or have both operating independently.
Many businesses see Google reviews simply as an opportunity for customers to give praise to their products and services. However, not many companies realize that there is a valuable link between product reviews and SEO that helps boost your brand visibility, increase your online reputation, give you more conversions, and fuel better search results – all of it for free!