Photos and video shot for where they get used

It depends on how much there is to shoot and whether you want video as well as stills, so we'd rather price it properly than put a misleading number on a web page. A few hours for team headshots is a very different day than a full walkthrough of a facility with customer interviews. On a 30-minute call we can tell you roughly where you'd land. Book an introductory call and we'll scope it against what your site is missing.

Yes, outright. You get the full-resolution originals and a licence with no expiry, no per-use fee and no restriction on where you put them, so you can hand them to a printer, a franchise partner or another agency without asking us. We'll also sort the model releases for anybody who appears in them, which is the part people forget until a staff member leaves and their face is still on the homepage.

A professional photographer and videographer we work with, and it's their day job rather than a sideline. Camrin plans the shoot, runs the shot list against what the site and profile need, and handles everything after the camera goes away. You deal with us throughout and get one price for the whole thing rather than managing two suppliers who've never spoken to each other.

You'll have the date in writing before the shoot rather than a vague promise afterwards, and it's agreed against how much we're shooting. Stills always come back before video, since editing footage is the slower job by a wide margin. If something is tied to a launch or a campaign date, say so early and we'll work backwards from that instead of finding out later that it was tight.

Before, if you can. A website design built around real photos of your business looks different from one designed around placeholders that get swapped later, because the layout gets shaped to the images rather than the images crammed into a layout. If the build is already underway it's still worth doing, and we'll design around the gap and drop the real photos in when they land.

Much cheaper, and for some things they're fine. Where they cost you is on the pages that decide whether somebody calls. A visitor can tell the difference between your reception and a stock lobby, and the same image often turns up on a competitor's site in the next town. It matters more again for anything local, because your Google Business Profile is where people look to see whether you're real before they ever reach the website.

You can, and some businesses have someone in-house who'll genuinely do it. Be honest with yourself about whether that's you, because the placement is where most of the value sits and it's the step that quietly never happens. If you'd rather take the files and run with them, that's a smaller engagement and we'll price it that way.

We're based in Brantford, Ontario, so southern Ontario is a normal drive and there's no travel cost inside that. Further afield we'll quote the travel up front as its own line, and for a bigger shoot it's often still cheaper than it sounds. Everything else we do runs remotely for clients across Canada, the United States and the United Kingdom, but a camera has to be in the room, so this one is geography-bound in a way the rest of our work isn't.