SEO & AI search pricing

No. The work on how you show up when someone asks ChatGPT, Gemini, Claude or Perplexity, or reads Google's AI Overview, is part of every plan, Core included, rather than sold as an add-on. Most of it overlaps with the work for Google search, with different structure and sourcing layered on top.

Yes, when the change is made for search or to make it easier for visitors to get in touch. That covers page rewrites, new pages written for search, the site's structure, speed fixes, and clearer buttons and forms. We keep the list of those jobs, decide the order by impact and work through it at your plan's pace. Anything else, like a redesign, a new booking system or an online store, is quoted or billed by the hour, and so is work you'd like done sooner than your plan's pace. If something you ask for could go either way, we'll tell you which side it falls on, and we agree any charge with you before we start. Hosting is separate.

That depends on your plan and on the jobs themselves. The bigger the plan, the more of your list we get through each month. The plans aren't sold as a set number of pages or hours. A job can take an afternoon or a couple of weeks, and a longer one takes up more of the month. Each monthly report shows what we did and why, so you can always see the pace. When a job needs your OK on wording, a quick reply keeps things moving.

A lot of the time we can improve the site you already have, and that work goes on your plan's list. A rebuild starts to make more sense when most pages need reworking anyway, when the platform or the way the site was built fights every change, when the site is slow on phones because of the platform or theme itself, or when the design looks dated enough that visitors leave before they read. In those cases, a rebuild gets the fixes done in one go, so your plan can move on to new pages and content sooner instead of spending months on repairs. Some platforms also limit what can be changed, like page structure or speed. We'll tell you which way we'd go once we've been through your site. A rebuild is quoted as a website project. Website packages start at $260 a month for 12 months, then the site is yours, or $2,375 paid in full. Both prices are plus HST and include the first year of hosting.

Early on we watch the signals that shift first, things like profile views, calls straight from your listing, which pages start picking up impressions and which questions you're beginning to surface for. Those move well before the headline rankings do, and they're in the monthly report. If three months in nothing at all is moving, we'll say so and change the approach within your plan rather than keep going quietly.

There's no minimum term. SEO plans run month to month, and you can stop with 30 days' notice. Rankings usually start to move somewhere between three and six months, and building them up properly often takes six months to a year. Neither is guaranteed. The monthly report shows what's moving, so you can decide for yourself whether to keep going. If you need enquiries sooner, Google Ads can run alongside SEO and start showing your ads as soon as the campaigns are live.

Yes, at the start of any month. Moving up is how you get more of your list done each month, or add link building, competitor tracking or more locations. If you only want one thing done sooner, such as a batch of new pages, we can quote that on its own. Moving down means a slower pace and fewer posts each month, and it drops the extras the lower plan doesn't include.

Yes, for the options on this page, in Canadian dollars plus 13% HST. We put what you choose in a short written proposal before any work begins, so there are no surprises. A couple of things depend on your situation. Pro for more than 3 locations, a larger site or far more work each month is quoted after a scoping call. On Growth and Pro, any placement costs for link building are a separate budget you approve first.