CASE STUDY | YONGE EGLINTON DENTAL

We've been caring for your smile for over 30 years, and we're proud of it.

Nestled in the heart of the bustling Yonge and Eglinton area, the Yonge Eglinton Dental team stands out not just for their exceptional dental prowess but also for their unwavering commitment to offering comprehensive dental care. Comprising a stellar team of dentists, dental specialists, and a devoted complementary staff, they've carved out a niche for themselves in a highly competitive market. However, as with any forward-thinking business, the team recognized the need for a digital makeover. They approached us for a website redesign and entrusted us with their SEO strategy for over two years. Our objective? To reflect their modern practices and perspectives online while ensuring they stay atop the search results amidst stiff local competition.

The Challenge:

In an area brimming with dental practices and specialists, Yonge Eglinton Dental faced two primary challenges:

⁃Their existing website was outdated, not truly reflective of the advanced and comprehensive services they offered.

⁃Despite possessing a wealth of experience and expertise, they were struggling to maintain a consistent top rank amidst competitive local keywords.

It wasn’t just about looking good online; it was about effectively communicating their core values and services to potential clients while also outperforming competitors in search engine results.

Our Approach:

⁃Website Redesign: We initiated a collaborative process, working closely with the Yonge Eglinton Dental team to capture their brand essence. The new design emphasized a user-friendly interface, intuitive navigation, and rich multimedia content that showcased their state-of-the-art facilities and treatment methods.

⁃Local SEO Strategy: With over two years of experience working on their SEO, we possessed deep insights into the local market dynamics. We tailored our approach to emphasize local SEO, optimizing content to resonate with the community and potential nearby clients. This involved enhancing local listings, optimizing for local search terms, and ensuring that the business was prominently featured in local directories and maps.

⁃Google Business Profile Optimization: Recognizing the importance of local search visibility, we undertook a comprehensive optimization of their Google Business Profile. This involved ensuring the accuracy of business details, integrating keyword-rich descriptions, and showcasing high-quality images of their facilities.

⁃Google Review Strategy: Understanding the pivotal role of reviews in influencing potential clients, we devised a strategic approach for Yonge Eglinton Dental to harness the power of Google reviews. We trained their team on how to encourage satisfied patients to leave positive reviews and provided guidelines on effectively responding to both positive and negative feedback. This proactive approach not only enhanced their online reputation but also fostered trust and credibility within the local community.​

Result:

After rolling out the revamped website and intensifying our SEO efforts:

⁃Yonge Eglinton Dental consistently secured the coveted 1st position on search engine results for highly competitive local keywords.

⁃The website witnessed increased user engagement, lower bounce rates, and a surge in appointment bookings.

Conclusion:

The digital transformation journey of Yonge Eglinton Dental reaffirms the significance of aligning business values with online presence. With a synergistic approach encompassing design and SEO, they not only reinforced their brand identity but also achieved unparalleled online visibility. The case stands testament to the fact that with the right digital partner, even local businesses can shine brightly amidst a galaxy of competitors.

“CSP was a collaborative partner that provided strategic solutions to help improve our already successful site. We enjoyed working with their team to relaunch the Qwiet AI online experience!”

- Qwiet AI

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