Website Speed Optimization

Website Speed Optimization

If your website is slow to load, you’re losing a lot of potential sales and hurting your bottom line. In fact, up to 40% of customers will leave a website that takes more than 3 seconds to load. But the bad news doesn’t stop there. A slow-loading website will:

All of this will not just result in lost revenue, but also cost you more money!

However, you can mitigate these problems – and many more – with a CSP Marketing Solutions website speed optimization solution in Thunder Bay and Southern Ontario.

Website Speed Optimization

We start by running your website through a series of comprehensive tests that check overall website speed, individual page load, and more. Our team will then go over the results in detail with you so you fully understand how site speed influences your website’s performance, as well as the impact it has on creating a great desktop and mobile user experience.

From there, we’ll provide our recommendations on how to increase your website page speed, so you can provide your website visitors with an excellent online experience, while simultaneously boosting your search rankings, getting more website traffic, and increasing sales.

Let’s work together on a website speed optimization solution that will help you reach your business goals faster. Get in touch today to arrange a free discovery session with the site speed wizards at CSP Marketing Solutions.

Improve the customer experience

An important aspect of providing an exceptional customer experience on your website is to ensure it loads quickly. After all, you could have the most engaging visual content on your site, but no one will ever see it if they abandon your website because of a slow page load speed. A website optimized for speed will give your customers the information they need quickly, which adds to an enriching customer experience that will bring in more conversions

Boost your search results

Start ranking higher on Google than your competition with a fast-loading website, while lowering your bounce rate and increasing page views. These factors all play a part in the Google page ranking algorithm, which helps determine which websites rise to the top, and which ones sink out of sight. With website speed optimization, you’ll get the most out of your search engine optimization strategy.

Get more sales

When your e-commerce store is slow, your revenue will be impacted. A recent survey showed that 57% of consumers will leave a slow-loading e-commerce website and go to a competitor. Even a 1 second delay means a 7% reduction in conversions. Delivering a great shopping experience, especially on mobile, with a speed-optimized e-commerce site will increase sales both now and on future visits.

Grow your website traffic

Attract more visitors to your website with a website speed optimization solution that helps boost page views. Even if you’re using paid Google Ads to position your business on the search engine results page, even a delay of just half a second can cause your page views to drop. In other words, a faster website means more traffic, as well as increased sales.

Improve your Google Ad quality score

Websites optimized for speed provide a great customer experience. Website speed is an important factor in determining your Google Quality Score. The higher the score, the lower your cost per click, giving you a more efficient Google Ad spend and much more attractive ROI.

Increase your Facebook reach

Did you know that when you publish a Facebook story that links to a speed-optimized website, your story will be displayed first on your followers’ newsfeeds? Facebook understands that users get frustrated with slow-loading websites, so improving your page load speed will give you greater Facebook reach, engagement, and click-throughs.

Website Speed Optimization in Thunder Bay and across Ontario

Boost website traffic, improve your search rankings, and increase sales with a website speed optimization strategy from the experts at CSP Marketing Solutions. We’ll help you get the lightning-fast website you need to help you reach your business goals.

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