Google ads rely on relevant keywords to put your business at or near the top of the search engine results page, well above the organic search results and regardless of your previous search rankings. Our Google ad experts specialize in using keywords to get your brand in front of the people already searching for your products and services. We’ll also use negative keywords, which prevents unnecessary ad spend by stopping your ads from showing for irrelevant searches, and helping to maximize your budget and increase your return on investment.