
1998
In Business Since
14
Featured Projects
3
Service Tiers
WordPress
Platform
Overview
A.M. Pro Builders has been building custom homes, additions, and gut renovations across Toronto since 1998. Their work speaks for itself, but their old site didn't. We designed and built a new WordPress site that puts the craftsmanship front and centre, with detailed project pages, before and after photography, and a clear path for homeowners to enquire about their build.
The Challenge
Albert and Michelle had nearly three decades of completed builds and a portfolio of high-end renovations across Toronto neighbourhoods like The Kingsway, Mimico, Long Branch, and Alderwood. The old site didn't reflect any of it. There was no real project archive, no way to walk a prospective client through the scope and scale of a build, and no clear separation between their three service tiers: custom homes, additions, and renovations. They needed a site that worked as a portfolio first and a brochure second.
Our Solution
We built the site on WordPress with a custom project archive that lets every completed build live on its own page. Each project page is structured around the work itself: a hero photo, before and after sections, a during-construction gallery, and specs covering square footage, duration, and completion year. We organised the service pages around their three offerings (custom homes, additions, and renovations) so homeowners can quickly find the right path for their project. The design leans on full-width photography and gives the projects room to breathe, which is how a builder of this calibre should be presented.
Results
A.M. Pro Builders now has a portfolio site that matches the quality of their work. Each project is documented in full, prospective clients can see exactly what a renovation or addition with the team looks like end to end, and the service tiers make budget expectations clear from the first visit. The site gives Albert and Michelle a credible online presence that backs up 26 years of word-of-mouth referrals.

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