Web Design, SEO & GBP Optimization
Ritson Tile & Carpet
Home Improvement / Flooring · Oshawa, ON
1979
In Business Since
5
Product Categories
Durham Region
Service Area
WordPress
Platform
Overview
Ritson Tile & Carpet has been a trusted flooring retailer in Oshawa and the Durham Region since 1979, carrying tile, hardwood, carpet, vinyl, and stone fireplace veneers, but their online presence didn't reflect the quality of their showroom. Despite nearly five decades in business, they had limited visibility online, an underused Google Business Profile, and no system for generating reviews. We built a new WordPress site with dedicated pages for each product category and SEO-focused copy targeting Durham Region flooring searches, then optimized their Google Business Profile with accurate categories, service areas, and photos. We also set up a review generation strategy, so the site now showcases their full range, ranks for local searches, and steadily builds social proof in Maps.
The Challenge
Despite nearly five decades in business and a loyal customer base, Ritson Tile had limited visibility online. Their previous site was outdated, didn't rank for local flooring searches, and wasn't set up to drive showroom visits or quote requests. Their Google Business Profile was underutilized and they had no system for generating customer reviews.
Our Solution
We designed and built a new WordPress site with dedicated pages for each product category: tile, hardwood, carpet, vinyl, and stone fireplace veneers. All copy was written in-house with local SEO in mind, targeting Durham Region flooring searches. We optimized their Google Business Profile with accurate categories, service areas, photos, and regular updates. We also implemented a Google review strategy to help them build social proof and improve local rankings.
Results
Ritson Tile now has a professional site that showcases their full product range and ranks for local flooring searches across the Durham Region. Their Google Business Profile is fully optimized and actively generating reviews, giving them stronger visibility in local search results and Maps.
Let's Talk About What's Actually Holding Your Business Back.
Book a free introductory call. We'll dig into what's working, what's not, and show you exactly how we'd approach it.