Kids 4 Kids

Kids 4 Kids is the leadership organization built by Scott Graham, a Brantford presenter who has spent more than three decades turning school auditoriums into rooms full of confidence and courage. He runs lunch-hour and after-school leadership programs, a school assembly on leadership and anti-bullying, and Scott Graham's World, his books, music, and films. Scott grows entirely by word of mouth, so his site does not need to chase traffic. It needs to represent him as well as his reputation does. We refreshed it to do that, and then came back to bring his online store and his new trading card game home to it.

Scott has built serious credibility, including a Meritorious Service Medal, a TEDx talk, assemblies in more than ten countries, and endorsements on film from people like Doug Gilmour and Walk off the Earth. His website did not show any of it. It had a dated, homemade feel, and it still led with Camp Kahuna, a camp he had sold, with old camp pages that broke for anyone who found them through Google. When a principal or a parent was sent his way, the front page needed to make them stop and take him seriously, not point them at a business he no longer owned. The mobile experience, where most schools first meet the site, was rough. His store had the same problem in a different place. His books, stuffies, hats and trading cards were sold through the Camp Kahuna website, and that website was being replaced, so the shop needed a new home before the old one came down.

The website refresh

We refreshed the site on WordPress and cleared Camp Kahuna out of the menu, footer, homepage and buttons, with redirects so old links and search results land cleanly instead of breaking. The front page now leads with Scott's credentials, his educator testimonials and his strongest video, so a school can see and hear him before they book.

We reframed the old presentation section as the leadership and anti-bullying assembly it is, rebuilt the programs page, and simplified the navigation around what he does now. His books, music and videos live together in Scott Graham's World, the whole site had a proper mobile pass, and Scott edits his own dates and content without calling a developer.

Underneath, the site had collected 33 plugins over the years. We checked every one against the live pages, then cut the list to 14, which made the homepage load about 2.6 times faster on a phone. We added multi-factor authentication and moved the site onto our managed hosting, with malware scanning and daily backups.

The online store and trading cards

Then Scott brought us back for his store. We moved all 23 products off the Camp Kahuna website onto kids4kids.ca with WooCommerce, so the shop runs on the WordPress site he already has rather than a second platform with its own monthly fee. Customers pay by Interac e-Transfer, so there are no card processing fees on his sales, and because orders are picked up in person, checkout asks only for a name, phone and email.

Alongside it we built a page for his new trading card game, the Kids 4 Kids Leadership Series, with all 36 cards and a rules page that teaches kids to play, tuned so players team up their cards to take on the tougher challenges. Scott edits the card, shipping and policy pages himself, and his dashboard has short training videos on filling orders, changing prices and adding products.

Kids 4 Kids now has a website that carries the weight of Scott's reputation. Camp Kahuna is cleanly retired, the front page leads with his awards, his educator endorsements, and his video, and the site reads as one coherent, modern, mobile-friendly experience from the first scroll. When a busy school is sent his way, the site quietly tells them he is worth booking before he says a word. His books, merchandise and trading cards now sell from his own site, next to the rest of his work, and Scott runs the store himself with the videos to show him how.