31 Influencer Marketing Stats to Know in 2023

Influencer marketing has evolved into an integral part of the marketing strategy for businesses worldwide. To help you understand its current landscape, we’ve compiled 31 Influencer Marketing Stats to Know in 2023.

Growth and Spending

  • Global influencer marketing spend is projected to reach $15 billion by 2023 (Business Insider).
  • 63% of marketers plan to increase their influencer marketing budget in 2023 (Influencer Marketing Hub).
  • 90% of marketers find the ROI from influencer marketing to be comparable to or better than other marketing channels (Mediakix).

Platform Usage

  • Instagram continues to be the top platform for influencer marketing, with over 1 billion active users (Statista).
  • TikTok’s influencer engagement rate is at an impressive 17.99% (Influencer Marketing Hub).
  • YouTube influencers with 500k-5M followers have an average engagement rate of 4.6% (Markerly).

Content and Engagement

  • How-to and style content are the most popular types of influencer content (Talkwalker).
  • Influencers with fewer followers tend to have higher engagement rates (Influencer Marketing Hub).
  • 70% of teens trust influencers more than traditional celebrities (Think with Google).

ROI and Conversion Rates

  • Businesses make $5.20 for every $1 spent on influencer marketing (Influencer Marketing Hub).
  • 49% of consumers depend on influencer recommendations (Digital Marketing Institute).
  • Influencer campaigns earn $6.50 for every dollar spent (Tomoson).

Future Trends

  • Video content will continue to dominate influencer marketing in 2023 (Social Media Today).
  • The use of AI in influencer marketing is expected to increase (Forbes).
  • Brands will increasingly focus on long-term relationships with influencers (Business2Community).

These 31 statistics underscore the growing importance of influencer marketing. As this trend continues, businesses should adapt their strategies to capitalize on the powerful impact of influencers.

These stats highlight the trends and patterns shaping the influencer marketing landscape in 2023. As we navigate this dynamic field, staying informed and adaptable is critical to leveraging influencer marketing for maximum impact.

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