Custom Web Design & Development
Payment Experts
Financial Technology / Payments · Toronto, ON
WordPress
Platform
Custom-Built
Homepage Animation
HubSpot
CRM Integration
Built In
SEO Foundation
Overview
Payment Experts is a Toronto payment processing and POS company that helps Canadian businesses take payments in person, online, and on the go. They came to us for a website that felt as modern and dependable as the technology they sell. We designed and built a custom WordPress site from the ground up, including an animated payment sequence in the hero and a full HubSpot integration that connects every enquiry straight to their sales team.
The Challenge
Payment Experts works across hospitality, retail, restaurants, healthcare, and the trades, so the site had to speak to all of those audiences without feeling generic. Their brand sells trust and reliability, which meant the website had to look polished, load fast, clearly explain their hardware and processing options, and route new leads into their sales pipeline automatically instead of letting them sit in a shared inbox.
Our Solution
We designed and built a custom WordPress website that positions Payment Experts as a partner, not just a processor. The hero features a custom-built animation that brings a payment moving through their system to life, giving the page energy the moment it loads. We organized the site around the industries they serve and the hardware they offer, with clear paths into their processing, terminal, and business solutions. We integrated the site directly with HubSpot so every form submission flows into their CRM and reaches the right person without manual handoffs, and we built everything on a solid SEO foundation with clean structure, fast performance, and proper on-page optimization so their organic visibility can grow over time. Building on WordPress also gives their team a familiar platform to manage content as the business grows.
Results
Payment Experts launched with a fast, modern website that matches the quality of their service and works as hard as they do. The custom hero animation gives the brand a distinct personality, the HubSpot integration means no lead slips through the cracks, and the SEO groundwork sets them up to earn search visibility as the site matures. They now have a digital presence that turns visitors into conversations with their sales team.
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