265
Leads Generated (12 Months)
Under $80
Cost Per Seller Lead
145
Organic Conversions (12 Months)
11.6%
Google Ads CTR
Overview
A growing real estate brokerage needed more than a good-looking website. They needed a lead generation engine. The team had a strong community reputation but was nearly invisible in organic search, with no ad campaigns and a site that wasn't built to capture leads. We redesigned it around conversion, with IDX listing integration, dedicated landing pages, and lead capture wired throughout, then paired it with a local SEO strategy, weekly blog content, and targeted Google Ads seller campaigns. In under a year they went from limited visibility to a fully integrated system that keeps their pipeline full of qualified buyers and sellers at an industry-low cost per lead.
The Challenge
The team had a strong community reputation but limited online visibility. Their previous website was outdated, lacked search optimization, and wasn't built to capture leads - they were virtually invisible in organic results with no ad campaigns in place.
Our Solution
We redesigned their site with IDX listing integration, conversion-focused landing pages, and integrated lead capture. We built a local SEO strategy with weekly blog content, launched targeted Google Ads seller campaigns, and set up full conversion tracking across all channels.
Results
In under a year, Brolly Group went from limited online visibility to a fully integrated lead generation system generating hundreds of qualified leads at industry-low cost per acquisition.
Camrin has been fantastic to work with as we've been creating our team's business website from scratch. He's been so helpful and knowledgeable about all things Google Ads, SEO, social media and he's quick to help explain anything along the way. Highly recommend!
Mariah Winter
Operations, Brolly Group Real Estate
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