← All Case Studies

Web Design, SEO & GBP Optimization

Ritson Tile & Carpet

Home Improvement / Flooring · Oshawa, ON

Ritson Tile & Carpet

1979

In Business Since

5

Product Categories

Durham Region

Service Area

WordPress

Platform

Overview

Ritson Tile & Carpet has been a trusted flooring retailer in Oshawa and the Durham Region since 1979. They carry tile, hardwood, carpet, vinyl, and stone fireplace veneers, but their online presence didn't reflect the quality of their showroom. We built them a new WordPress site with SEO-focused copy, optimized their Google Business Profile, and provided a review generation strategy to strengthen their local reputation.

The Challenge

Despite nearly five decades in business and a loyal customer base, Ritson Tile had limited visibility online. Their previous site was outdated, didn't rank for local flooring searches, and wasn't set up to drive showroom visits or quote requests. Their Google Business Profile was underutilized and they had no system for generating customer reviews.

Our Solution

We designed and built a new WordPress site with dedicated pages for each product category: tile, hardwood, carpet, vinyl, and stone fireplace veneers. All copy was written in-house with local SEO in mind, targeting Durham Region flooring searches. We optimized their Google Business Profile with accurate categories, service areas, photos, and regular updates. We also implemented a Google review strategy to help them build social proof and improve local rankings.

Results

Ritson Tile now has a professional site that showcases their full product range and ranks for local flooring searches across the Durham Region. Their Google Business Profile is fully optimized and actively generating reviews, giving them stronger visibility in local search results and Maps.

Marketing Team Collaboration

Let's Talk About What's Actually Holding Your Business Back.

Book a free introductory call. No pitch deck, no obligation. Just an honest conversation about where you want to go.