Case Study - Dodgson Psychology - CSP Marketing Solutions

CASE STUDY | Dodgson Psychology

Dodgson Psychology helps guide patients through healing journeys — and now his website reflects that mission.

Located in Ontario, Canada, Dodgson Psychology is led by Dr. Philip Dodgson, who provides psychotherapy, diagnostic assessments, and group facilitation. With a strong professional reputation and commitment to wellness, he needed a website that clearly communicated his services, supported patient inquiries, and reflected his compassionate approach to care. Since many of his sessions are conducted virtually, having a professional and accessible online presence was especially important.

The Challenge

Dr. Dodgson previously lacked a strong online presence and a modern website that could effectively showcase his services. His site needed to be:

Mobile-friendly to support patients accessing resources from any device
Optimized for visibility in search engines
Designed to highlight his expertise while guiding patients to book sessions
Equipped with conversion tracking to measure calls, form submissions, and engagement
Structured for speed, security, and reliability

The goal was to create a clear and trustworthy digital presence that would make his practice more accessible for patients.

Our Approach

We rebuilt Dr. Dodgson’s site on WordPress using Elementor, focusing on usability, search visibility, and measurable results.

Modern, Responsive Design: A clean, mobile-first design highlighting psychotherapy, diagnostic, and group services
SEO Foundation: Keyword research, 301 redirects, and meta tags at launch to establish visibility (no ongoing SEO is currently being done)
Conversion Tracking: Google Tag Manager and Analytics to capture form submissions, phone clicks, and email engagement
Eye-Catching Photography: Carefully selected imagery to create a welcoming, professional online presence
Security and Hosting: WordPress-optimized hosting with daily updates and monthly form testing for reliability
Google Business Profile Optimization: Enhancements to improve local discovery

Result

Within the first approximately 7 months after launch, the new website generated over 80 measurable inquiries, including:

57 contact form submissions
16 email clicks
14 phone number clicks

Most of this activity has come through organic search traffic, showing that people actively seeking psychological services are now finding Dr. Dodgson online. Just as importantly, the site now provides a professional and accurate representation of his practice, making it easy for both local and virtual patients to connect with him.

Conclusion

For Dr. Dodgson, the project was never about aggressively growing his practice, but about having a digital presence that reflects the quality of care he provides. The new site delivers that credibility, improves accessibility for patients, and offers clear insight into how people are engaging online. Even without ongoing SEO, it continues to attract inquiries through organic search, ensuring he is visible and approachable when patients need support. This is particularly valuable since many of his sessions are delivered virtually, making the website a key gateway for patient access.

“CSP was a collaborative partner that provided strategic solutions to help improve our already successful site. We enjoyed working with their team to relaunch the Qwiet AI online experience!”

- Qwiet AI

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